In the previous Quarterly Market Report the Chamber began a survey of local businesses to gauge the state of the Quad Cities economy. This survey is similar to surveys conducted by groups around the country, in that it asks some basic questions about the respondent’s assessment of economic activity, wages, hiring, capital expenditures and a few other indicators. The options for each question are “increasing,” “decreasing” or “no change.” A “diffusion index” is calculated for each question, which is simply the difference in percentage points between “increasing” and “decreasing.” This diffusion index captures the degree to which respondents as a group feel that a certain aspect of the business climate is changing in one direction or the other.
The responses this quarter are a representative mix of companies from the region with 20% manufacturing, 25% retail, 45% service providers and 9% other.
This survey will be a regular feature in the Quarterly Market Report, and we invite our members and other local businesses to watch for the survey invitation next quarter.
There was a sharp difference in responses between manufacturing and non-manufacturing companies. Therefore, the results will be reported separately.