Ag Innovation Update Q1 2021

Companies expanding product lines to healthier options

Drivers

  • The COVID-19 pandemic made consumers more interested in healthy and immunity-boosting ingredients and foods. Companies expanded their product selections to incorporate this latest trend.
  • Consumers wanting more transparency as to where their food has come from and who makes it pushed food companies to adopt technologies that will provide food quality monitoring and tracking of products from farm to table. 
  • Agricultural equipment manufacturers produced smarter and more tech-enabled machines for higher yields that are being harvested in shorter time periods.

Drawbacks 

  • Global supply chains continued to be disrupted due to increased pricing of raw materials and delayed shipping times.
Tami Petsche
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Tami Petsche
Vice President, Business & Economic Growth
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