The Internet of Things – essentially a network of internet-connected objects able to collect and exchange data using embedded sensors – is estimated to have major economic impact. How big? According to a report from McKinsey Global Institute, the economic value of IoT could be anywhere from $4 trillion to $11 trillion a year by 2025.
Ready to learn even more? Join the Hub Sept. 11 at the Digital B2B Marketing Users Group for How the Internet of Things improves OEM, channel and customer collaboration. Tom Trone, Adjunct Professor, Strategic Marketing, Illinois State University, will give the group an overview on using Internet of Things (IoT) technologies and data platforms to improve collaboration, enhance competitive advantage and improve profitability, all while improving customer satisfaction across industry value chains.