Have you incorporated social media into your company's public presence? According to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends— North America report produced by the Content Marketing Institute, 93% of B2B marketers use social media, making it the most common B2B marketing tactic. Haven’t started yet? Check out this video for some easy tips on improving your social media presence.
Want to learn even more? Join the Hub on June 6 for Using Digital Marketing to Reach Your Customers – At Every Stage. You'll walk away with an actionable framework that explains how to determine what digital and social media platforms are best for building awareness, customer engagement, selling, e-commerce, customer service, and more. Plus, get a sneak peek at the Hub's Digital B2B Marketing Users Group curriculum that dives deeper into the details and implementation for strategic marketing in each of these digital channels.