The Quad Cities Manufacturing Innovation Hub is seeking two more participants interested in learning techniques to grow their web-driven sales via the Internet Marketing Strategy Boot Camp facilitated by Iowa State University’s Center for Industrial Research and Service (CIRAS) program. Valued at $4,000, the training will be provided at no cost as part of the Illinois Defense Industry Adjusment (DIA) Program, of which the Hub is a part.
The boot camp includes both one-on-one and group sessions totaling 50 hours. Participants develop and/or improve their actual websites, pay-per-click programs and/or social media efforts. Attendees learn, practice and apply techniques to:
- Optimize a site for Internet search engines
- Make it easier for customers to understand offerings and to take action
- Provide content that clients will find engaging and informative
- Understand how online and offline marketing strategies should work together
- Make social media work as a marketing tool for business
- Properly utilize search engine marketing (SEM/pay-per-click) if it is right for the business
- Measure efficacy of current and future internet marketing initiatives
Companies wishing to be considered for the training must:
- Be a Department of Defense supplier (either direct or as a supplier of a supplier).
- Not currently be receiving other government grant funds.
- Have management support/involvement.
- Provide one or more qualified personnel to attend the workshops (Aug. 21-24) and receive individual coaching.
- Complete an impact survey at the end of the project.
- Have a business located in either Scott, Clinton, Muscatine, Jackson, or Cedar Counties in Iowa or Rock Island, Whiteside, Henry, Mercer, or Knox Counties in Illinois.
About the Quad Cities Chamber
The Quad Cities Chamber is a champion for business and community growth in the region. It proudly helps drive Q2030: A Regional Action Plan to increase talent, jobs and economic opportunity for all. The Quad Cities Manufacturing Innovation Hub is a program of the Chamber that supports the prosperity pillar of Q2030 by providing a network of resources and support for area manufacturers and others in the defense industry supply chain to connect, collaborate, and learn about the technological and digital changes that will transform the face of their industry.
About the Illinois DIA Program
The Illinois DIA Program supports the state’s defense and manufacturing industries by delivering resources and providing new insights that help companies and communities grow, diversify, and become more resilient. The Illinois DIA Program covers five communities considered to be at high risk to market force changes due to their ties to the defense industry, a high concentration of manufacturers or both. Areas include the Quad Cities, Rockford, Northeastern Illinois, Peoria and Southwestern Illinois.
With funding from the U.S. Department of Defense, Office of Economic Adjustment (OEA), the program is executed through a partnership between the University of Illinois System, the Quad Cities Chamber of Commerce, and the Voorhees Center at the University of Illinois at Chicago (UIC).