Multiple digital methods now exist to reach your customer as part of your overall marketing strategy, but how do you know which ones should be part of the mix or even where to get started? And you aren’t alone; according to a 2016 survey of small business owners by Constant Contact, 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin.
So what’s a business to do? Join the Quad Cities Manufacturing Innovation Hub at its next Digital B2B Marketing Users Group as Interactive Arsonist Jamie McFadden from MindFire Communications breaks down the use of strategic email marketing as one tool that can be part of your digital B2B toolbox. Find out more here!