The QC is the heart of the Midwest, a proud, forward-thinking family of communities connected by one of the world’s most renowned rivers, the Mississippi River. The region attracts returners and explorers, investors and entrepreneurs because it offers the well-being and comforts of the accessible, the homegrown and the local, combined with an inventive imagination that embraces arts, entrepreneurship and global aspirations.
QC offers original ways to experience one of the world’s great waterways and an open-minded network and drive that make the region a hub of ambition for a new generation. People love QC because they want to be part of its roots and its reach—to live in a place that’s as genuine as it is quirky, a region where they can start something and make a difference, and where they enjoy the well-being of an authentic community and the freedom of connection to the world.
We're made of the Mississippi River and the regional towns and cities it gave birth to over the centuries.
Our Mississippi is a stage for downtown lives, a port for river cruises, and a backdrop to bike rides, long walks, and picnics. It's every town's destination for locals and the place every visitor wants to see. Explore our river and our ambition; the QC is ahead of the current.
Where exactly is the QC? It’s long been a thorny question. But with this campaign, we're finally answering it. First, it’s where two states and one mighty Mississippi River are home to a family of communities making the Midwest’s future. It’s where the PGA Tour comes to play. It’s where the economy is the third most diversified in the country. It’s where there’s as much art as ag.